“Penny has an excellent understanding of our organisation, working effectively with a number or people across the Group. She also gained good knowledge of the sector in which we operate, including the political environment.”

Corporate / stakeholder campaign for a property developer

“We have worked with Penny Norton on several public consultation campaigns which make extensive use of social media. We wanted to be completely transparent and use a forum where people could see what was being said to build trust between ourselves and the community. We also felt that young people would take to social media and participate in the preparation of our proposals, which proved to be the case. We were very impressed at how quickly feedback from the community could be evaluated and how effective Facebook was in responding to a wider audience.”

Public consultation on a planning application

“Penny succeeded in writing and placing articles in a wide range of publications for our product. She has an excellent ability to research an issue and a good writing style. Penny also maintained a good relationship with our key trade magazine – both in contributing to features and initiating articles in my name.”

Profile-raising for a clothing brand

“I was very impressed by Penny’s ability to gain coverage on the back of an issue already in the public domain. In doing so, she often succeeded in our message coverage in both national and regional newspapers. I was delighted to be interviewed for a piece on CNN World Business following Penny’s efforts.”

Business to business campaign

“Penny consulted us in detail in advance of putting together the PR strategy which set out the timetable for her work, which ensured that we were happy with both the direction and the level of work produced. In her work for our organisation. Penny demonstrated an ability to work across a range of different communications disciplines including media management, producing corporate documents, networking, lobbying and crisis management. She produced PR strategies specific both to particular developments and individual issues and followed these strategies through effectively.”

Communications strategy and implementation for a housing provider