Your company’s reputation is being formed whether or not you have a strategy in place to control it!

Whatever your company’s size and status, the following tactics can be used to build an impressive corporate reputation:

• Communicating with your peers online, through a corporate website, LinkedIn or Twitter
• Networking offline – at conferences, exhibitions, awards ceremonies and functions
• Hosting and attending roundtable discussions
• Developing and maintaining a corporate identity which reflects the character and quality of the business
• Achieving and promoting awards and accreditations
• Promoting corporate news such as promotions, expansion, new products and corporate social responsibility (CSR) initiatives